Case Study
Helping a local fencing & decking crew out of Salem, Oregon
Our Goal: Get them showing up at the very top when people search “Fencing Salem” — and bring in more leads fast using dialed-in Google Ads.
OR Fill Out The Form
Schedule Your Free Discovery Session
Challenges We Faced:
Hardly showing up in a crowded, cutthroat market
Leads were hit or miss — no steady flow coming in
Local competitors were hogging all the Google spotlight
SEO and Google Ads weren’t pulling their weight (or results)
Our Approach:
Google Maps Optimization
Cleaned up and fully optimized the Google Business Profile — making sure all info was accurate, the description hit the right notes, and visuals looked sharp.
SEO-Optimized Website
Tuned up the site for local searches by weaving in key terms like “Fencing Salem” throughout the titles, meta tags, and on-page content.
Link Building & Local SEO Tracking
Secured strong local backlinks to boost credibility and search rankings. Also tracked keyword performance and map visibility with local SEO tools to stay on top of results.
Google Ads Campaign
Launched targeted ads focused on Salem and nearby areas. Ran A/B tests to dial in what worked best and trimmed down the cost-per-click along the way.
What We Achieved at Vivira:
Hit
#1 on Google for “Fencing Salem” in just 3 months — plus ranked for several other high-intent local keywords.
30% more leads from Google Ads and a 35% boost in click-through rates thanks to smart targeting and testing.
Ongoing growth in visibility and inbound calls, leading to a steady stream of new projects and predictable revenue.