Case Study
Metal Roofing Pros Based in Houston, TX
Our Goal: We’re aiming to hit that top spot on Google Maps for “Metal Roofing Houston” and similar keywords — the kind of searches real customers are making. The mission? Get seen locally, get more calls, and lock in more roofing projects.
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Challenges We Faced:
No website or real online footprint to speak of — tough in a market as competitive as Houston.
Competing with well-established roofing companies that already dominate search results.
Barely showing up on Google Maps and nowhere near the first page for the keywords that actually bring in leads.
Not enough people even knew the business existed — the online presence just wasn’t there yet.
Our Approach:
Google Maps Optimization
Fully dialed in their Google Business Profile — making sure everything was accurate, active, and working for them. We kept it fresh with regular updates, promos, and project photos to boost local rankings and engagement.
SEO-Optimized Website
Built out location-specific service pages for Houston and nearby areas, helping the business show up in more local searches. We also embedded Google Maps on key pages for better visibility and user experience.
Local Content Creation
Did deep keyword research to find the terms people were actually searching — like “Metal Roofing Houston” and “roof repair Houston.” Then we worked those into the site content, meta descriptions, and blogs to pull in more qualified traffic.
Link Building
Secured strong backlinks from local directories, niche blogs, and roofing-related sites. These helped boost domain authority and gave the company the edge to rank for tough keywords in a competitive space.
What We Achieved at Vivira:
#1 on Google Maps
— Hit the top spot for “Metal Roofing Houston” in just 4 months, giving the business a huge visibility boost in a super competitive market.
50% More Organic Traffic
— Thanks to strong local SEO, way more qualified visitors started finding them through search and landing on both the site and GMB profile.
40% Increase in Calls & Inquiries — The improved rankings and optimized Google Business Profile led to a serious spike in phone calls and leads straight from Maps.